Realistic Games Appoints Lauren Bradley to Head Commercial, Accounts

Realistic Games, the award-winning online casino content developer has appointed Lauren Bradley as its Head of Commercial and Account Management, further strengthening its backroom team.

Bradley has extensive experience in the online casino world having previously worked for iSoftBet and Bede Gaming before joining Realistic Games as a Commercial Manager in 2017. This promotion will see Bradley oversee business developments for the United Kingdom-based firm.

Realistic Games Sees Huge Growth During Past 12 Months

The past 12 months have been a huge success for Realistic Games and Bradley has been a key figure in helping this strong period of growth. Under Bradley’s guidance, Realistic Games locked in major content deals with 888, Mansion, and Microgaming.

888 now features some of Realistic Games’ most popular HTML5 pokies in its bingo network and Casinoflex brands. Casino game lovers at 888 can now enjoy pokies such as Shuffle Bots, 8th Wonder, Tutankhamun Deluxe, and Hot Cross Bunnies.

Signing a content distribution agreement with Microgaming allowed Realistic Games to expand its already impressive portfolio of pokies to more than 20 regulated markets across the world.

Bradley Thrilled With Her New Role at Realistic Games

Speaking of her promotion, Bradley said, “I’m thrilled to take on the role of Head of Commercial and Account Management and look forward to the opportunities that lie ahead for the business as we extend our reach into new markets and casino brands.

“Realistic is a fantastic company to be a part of and I know that alongside my talented colleagues, we will keep creating quality content that benefits our existing partners and helps us build new relationships across the industry.”

Robert Lee, the Commerical Director for Realistic games, was full of praise for Bradley.

“Lauren has been instrumental to our commercial success in the last two years, consistently growing our client portfolio. She will continue to add great value in her new role, and I expect her knowledge and experience will take the company from strength to strength.”

New deals aside, 2019 has also been successful for Realistic Games in terms of the new pokies it has launched. Super Graphics Upside Down gained a refreshing new look that was also optimized for mobile users, with a five reel 20-win line anime-themed poky known as Super Graphics Lucky Cats that has proven to be extremely popular.

First-Ever Progressive Game

In July 2019, Realistic Games launched its first-ever progressive jackpot game. Funky Spin is a three-reel, five-win line game offering three different progressive pots across every stake level, which give the player a choice of 24 pots to play for in a twist on the typical progressive pokies format.

Funky Spin has a maximum payout on its base game of 250 times the starting stake and has an RTP (Return To Player) set at 95.80 percent. The standalone progressive has pot seedings included in the game’s RTP meaning operators have an easy time operating the pokies machine.

Realistic Games is a primary supplier for some of the world’s leading operators and content aggregators. These operators include bet365, GVC Holdings, LeoVegas, NYX, Paddy Power, and William Hill, while the aggregators include iSoftBet, Nektan, 888, Microgaming, Playtech, and Oryx Gaming.

The company was established in 2002 and has since gained a reputation for supplying high-quality iGaming content to the world’s biggest operators. In addition to pokies, Realistic Games also provides casino table games such as roulette, baccarat, and blackjack.

Its games have proven popular thanks to Realistic Games utilizing the latest technology to create games and pokies that look exception and, as the company’s name suggests, realistic.